We often come across this question from most business owners who are looking to invest their money in digital marketing. Well, to answer this it is important to understand both the concepts and take decision accordingly.
Before we reach a conclusion, lets first understand a bit more about SEO and AdWords.
Organic SEO Services
Search Engine Optimization without AdWords, or any such 'Sponsored' back links are known as Organic SEO processes and generally refer to the top 10 ranks on the first page of search engine; and we at Savit Interactive are all about developing this more natural kind of online promotion for your website. This involves analysis of your genre of business within your target market and more 'Human Managed' SEO than the automated tools!
Organic SEO services are just as effective as AdWords, but perhaps require a bit longer in terms of time management while promoting your website to the top of the result page.
Whenever you are searching on Google (since the largest bulk of searches are conducted on the Google engine) you will find two distinct result types. They are as follows:
The organic search results, AND promotional paid advertisements. These 'sponsored' search results are displayed through Google AdWords platform, while the investment is considerably lower than that of conventional advertising, there are factors to such sponsored links that requires second look.
Google AdWords places a 'Sponsored' link strategically before the general search results according to your genre / key word selection. However, a majority would avoid such sponsored links simply because there is a concept that the internet is still more reliable in providing "Free Services". While clicking on flashing advertisements and pop-up windows is DEFINITELY a bad idea. Google AdWords is a genuine and serious method to promote commercial services and products more effectively using internet resources.
As mentioned in the beginning, one must select a right online search strategy to get the maximum returns on your investment. So, if you are trying to experiment with a few keywords or are just looking for some short term visibility and traffic, AdWords is the apt solution. AdWords is also great for e-commerce companies as it’s’ virtually impossible to get top ranks for thousands of products. While it may seem that AdWords has got the upper hand over traditional SEO approach, it’s not true. SEO can be a game changer if implemented correctly with right keywords and location. Over the years, we have seen that SEO can be a great help for companies who are into a specific product or service for long time and are ready to invest in the same. Since SEO can be done at a very nominal cost as compared to AdWords, quite a large number of SMEs’ do prefer to start only with SEO. Also, the biggest benefits of SEO over AdWords are credibility and unlimited visitors as well as reach that only SEO can provide.
Off lately, we also have suggested a combination of both to many of our clients and have seen some great results, while AdWords gives you instant results at higher cost which helps the client to stay in the game for a longer duration, SEO on the other hand in long run helps you reduce the cost per lead or cost per sale.