Latest Google BERT Update – How the Natural Language Algorithm Affects You

Latest Google BERT Update – How the Natural Language Algorithm Affects You

Google has recently rolled out its latest update – BERT. The update that has started rolling for the English language initially will be extended to other languages soon. BERT is an abbreviated form of Bidirectional Encoder Representations from Transformers, which is an update that will help Google understand languages better, especially during conversational searches. It …

How to Use Google Search Console to Boost Your SEO

How to Use Google Search Console to Boost Your SEO

Recently, the updated search console of Google. The new feature has started to gain more and more attention for several reasons. As Google Search Console now, this tool was known by several other names previously. This tool is important for SEO professionals as it provides them useful information. A new search console is a crucial …

7 Essential E-commerce Strategies to Help You Reach More Customers

7 Essential E-commerce Strategies to Help You Reach More Customers

Starting an e-commerce business is not an easy job, and maintaining it as a profitable business is all the more challenging. The main thing that you need to achieve as an online business is to extend your reach to the customers. Maintaining a customer base is crucial to any online business. SEO plays an important …

Google AdWords vs Facebook Ads – Which one works best for your business ?

Google AdWords vs Facebook Ads – Which one works best for your business ?

AdWords and Facebook Ads are two of the most popular online advertising platforms based on the pay-per-click model. In AdWords and Facebook Ads are two of the most popular online advertising plathe case of AdWords, you enter into a bidding war with other advertisers for specific keywords, and when someone searches for those keywords, the …