The COVID-19 pandemic has taken the world by surprise. Many governments that underestimated the true impact of the virus are now following strict lockdown rules to try and curb the virus by breaking the chain. Countries that have opted for a complete lockdown are certain to gain some crucial ground in their fight against this …
It can be said without any doubt that over the last few years, there have been some significant changes in the marketing field. Business people are no longer relying only on traditional ways of marketing to promote their products and services. The world is slowly getting digitized, and it is no wonder that the marketing …
When you are a businessman and operate online, then you must want to make your page appear on the first page of Google. It is essential to have a good SEO ranking for a website to come to notice in the public eye. If your website does not come up on the first page of …
In this era, where everything is now available online, and people are becoming more and more Internet dependant, any company needs to have a well-built website. People tend to check any company online before getting any service from them. A well-built website will help to make you a good impression on your consumers, and they …
Google has recently rolled out its latest update – BERT. The update that has started rolling for the English language initially will be extended to other languages soon. BERT is an abbreviated form of Bidirectional Encoder Representations from Transformers, which is an update that will help Google understand languages better, especially during conversational searches. It …
Recently, the updated search console of Google. The new feature has started to gain more and more attention for several reasons. As Google Search Console now, this tool was known by several other names previously. This tool is important for SEO professionals as it provides them useful information. A new search console is a crucial …
Starting an e-commerce business is not an easy job, and maintaining it as a profitable business is all the more challenging. The main thing that you need to achieve as an online business is to extend your reach to the customers. Maintaining a customer base is crucial to any online business. SEO plays an important …
Technology changes on the internet take place rapidly. With Google and other search engines altering their search algorithms regularly, you cannot make the mistake of sticking with the same SEO strategy for long. You need to periodically monitor your SEO strategy to make sure that your website can take full advantage of the ever-evolving changes. …
AdWords and Facebook Ads are two of the most popular online advertising platforms based on the pay-per-click model. In AdWords and Facebook Ads are two of the most popular online advertising plathe case of AdWords, you enter into a bidding war with other advertisers for specific keywords, and when someone searches for those keywords, the …
With digital marketing, the major area of concern is identifying the policies that work. In most cases, you will be able to develop an efficient strategy only after a few trial and error methods. But if you do not have the time for the trials, then here are the digital marketing strategies that work and …
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