Google has recently rolled out its latest update – BERT. The update that has started rolling for the English language initially will be extended to other languages soon. BERT is an abbreviated form of Bidirectional Encoder Representations from Transformers, which is an update that will help Google understand languages better, especially during conversational searches. It …
Recently, the updated search console of Google. The new feature has started to gain more and more attention for several reasons. As Google Search Console now, this tool was known by several other names previously. This tool is important for SEO professionals as it provides them useful information. A new search console is a crucial …
Starting an e-commerce business is not an easy job, and maintaining it as a profitable business is all the more challenging. The main thing that you need to achieve as an online business is to extend your reach to the customers. Maintaining a customer base is crucial to any online business. SEO plays an important …
Technology changes on the internet take place rapidly. With Google and other search engines altering their search algorithms regularly, you cannot make the mistake of sticking with the same SEO strategy for long. You need to periodically monitor your SEO strategy to make sure that your website can take full advantage of the ever-evolving changes. …
AdWords and Facebook Ads are two of the most popular online advertising platforms based on the pay-per-click model. In AdWords and Facebook Ads are two of the most popular online advertising plathe case of AdWords, you enter into a bidding war with other advertisers for specific keywords, and when someone searches for those keywords, the …
With digital marketing, the major area of concern is identifying the policies that work. In most cases, you will be able to develop an efficient strategy only after a few trial and error methods. But if you do not have the time for the trials, then here are the digital marketing strategies that work and …
Creating the right lead generation form is a dream as well as a nightmare for all digital entrepreneurs. Some common questions asked are: How to create one? Where to find one? What to ask, what not to ask? These are some of the trivial questions that give entrepreneurs sleepless nights. A lot of money …
It is a common misconception that with few simple tricks an SEO campaign can be made successful. This can be no further from the truth since a successful implementation of SEO requires acting on multiple aspects, such as, creating a sitemap, producing appropriate domain name, optimizing and creating new contents, consultation, and many other activities. …
“Slow and steady wins the SEO race.” According to the current scenario, small website it seems to be like an impossible rising battle to compete with big websites in the SERPs, but there are advantages to the small website that can make a tremendous difference to your SEO. If you are running a small business …
Let’s face it – the Internet is flooded with tons of articles claiming numerous benefits you can potentially get when targeting long tail keywords. But what those articles lack most of the time is real-world, practical examples that can give you a clear idea of what long tail keywords actually are and how you can …
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