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Which is better SEO OR SEM?
If you are thinking about investing your money in digital marketing, then you will surely have this question in your mind. But before we give you an answer to that, let us first understand both the concepts in detail and the difference between the two.
Understanding Organic SEO Services
Search Engine Optimization, also known as Organic SEO processes are techniques that optimize your website for search engine algorithms and makes then rank higher without any help from paid ads or 'Sponsored' backlinks. We at SAVIT Interactive are all about developing this more natural kind of online promotion for your website. This involves analysis of your genre of business within your target market and more 'Human Managed' SEO than automated tools.
Organic SEO service is a long-term process and perhaps requires a little more time than paid ads, but the results of organic SEO last longer in terms of time management while promoting your website.
What is SEM
and how do they work?
Whenever you look up anything on Google,
you will find two distinct result types. They are as follows:
The organic search results AND promotional paid advertisements. These 'sponsored' search results can be classified as SEM or Search Engine Marketing. They are displayed through the Google AdWords platform. The investment in SEM is considerably lower than that of conventional advertising and often yields better results.
Google AdWords places a 'Sponsored' link strategically before the general search results according to your genre/ keyword selection. While clicking on flashing advertisements and pop-up windows is DEFINITELY a bad idea. Google AdWords is a genuine and serious method to promote commercial services and products more effectively using internet resources.
As mentioned in the beginning, one must select a right online search strategy to get the maximum returns on your investment. So, if you are trying to experiment with a few keywords or are just looking for some short term visibility and traffic, AdWords is the apt solution. AdWords is also great for e-commerce companies as it’s’ virtually impossible to get top ranks for thousands of products. While it may seem that AdWords has got the upper hand over traditional SEO approach, it’s not true. SEO can be a game changer if implemented correctly with right keywords and location. Over the years, we have seen that SEO can be a great help for companies who are into a specific product or service for long time and are ready to invest in the same. Since SEO can be done at a very nominal cost as compared to AdWords, quite a large number of SMEs’ do prefer to start only with SEO. Also, the biggest benefits of SEO over AdWords are credibility and unlimited visitors as well as reach that only SEO can provide.
Off lately, we also have suggested a combination of both to many of our clients and have seen some great results, while AdWords gives you instant results at higher cost which helps the client to stay in the game for a longer duration, SEO on the other hand in long run helps you reduce the cost per lead or cost per sale.
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Investing in SEM, will not only increase your website traffic immedietely, but it can also positively impact your SEO efforts.
SEO is mostly free, but it takes effort. Although you don't pay to have ads displayed directly, you need to invest a lot of time and effort to produce high-quality content that deserves to rank well.
SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. SEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for.
SEM is more affordable than SEO as you have to pay per click in PPC ads whereas SEO is an organic search engine optimization tool.
With relevant and quality content, organic SEO will generate more clicks. As users read useful content that solves their problems or answers their questions, it builds greater trust among users.