To argue that AI has significantly changed the marketing discussion would be an understatement. Several AI content generation platforms, including ChatGPT, Bard, and others, have taken the whole digital marketing sector by storm in recent months, each hailed as the perfect solution. However, will they truly replace copywriters and SEO specialists, or are they great tools that can enhance the thoroughness and breadth of conventional marketing services? How will these AI tools impact the SERP rankings for businesses and Google search results? Will this significantly impact how companies sell themselves and, as a result, how Google makes money from its search engine?
We have yet to determine which is the straightforward solution to these queries. But what a thrilling time to be working in a constantly changing sector. What is certain is that change is inescapable, and mastering these new technologies is essential. Owing to this, one must figure out how to use chat GPT for SEO and other AI tools to be efficient.
Let’s examine ChatGPT and Bard’s advantages, disadvantages, and, most importantly, how to use them successfully for SEO and content
Efficiency
All marketing materials and content forms, including outlines, social media posts, blogs, white papers, emails, product descriptions, landing sites, and even budgets, may be easily generated using AI. Despite being well-written and using standard syntax and sentence structure, the copy lacks individuality or flare. This can serve as an excellent foundation or blueprint, but it takes a skilled copywriter to give each piece personality and a distinct voice. A human copywriter would need to refine or polish the writing because it would lack strategic knowledge and may not communicate an in-depth market analysis or emotionally charged content relevant to a brand.
Another potential consequence is that SEO strategies and keyword optimization may suffer. To score highly, your material must convey the four elements of E-E-A-T: experience, expertise, authority, and trust. Your AI-generated material might be factual, but without some little adjustments, it most likely won’t be able to convey knowledge and expertise or understand the context.
Original Content
Chat GPT vs. Google AI are both capable of producing interesting and original content. The results for everything from website page content to song lyrics will be more distinctive and intriguing the more depth and color you offer. The drawback is that there is a good probability you would receive the same (or quite similar) answers if you repeatedly asked the same question on ChatGPT or Bard. While it’s wonderful for consistency, it also raises the possibility that many users may employ the exact keywords or search terms, which will lead to multiple instances of duplicating content online and will be disastrous for SEO performance.
Flexibility
Depending on the precise criteria you have set for the inquiry, ChatGPT and Bard can both produce copy that speaks to a wide range of industries and niche markets while also customizing the writing style, voice, and tone. Additionally, AI techniques like ChatGPT and Bard help improve linguistic precision. Almost always, a copy will be fluid, grammatically sound, and free of syntax problems. Additionally, keywords can be modified and optimized inside the material, but a human copywriter should be hired to guarantee that it reads naturally.
You must inject your writing with the humor and style necessary to make it uniquely yours in order to ensure that it reflects your personality or particular writing style. AI simply can’t understand the context well enough. AI lacks the contextual understanding and emotional appeal capabilities of a human copywriter.
Economicalness
Currently, ChatGPT and Bard are both free services, while ChatGPT does offer a subscription option that includes “Pro Features” like GPT-4. So, for the time being, using AI can be highly cost-effective, especially for small firms and startups that want to create content without having to pay a copywriter their full wage.
Inaccuracy Risk & Ethical Issues
How to use Bard or chat GPT is a constant question that arises in the user’s mind while using GPT-3 or Bard-powered chatbots. It would help if you discreetly formed queries for your tasks needing a copy. The user should carefully examine the material these AI tools produce and, if necessary, add further editing to make sure it adheres to your brand’s voice and marketing requirements. Additionally, as the usage of AI increases, concerns about plagiarism, copyright violations, and the moral ramifications of replacing human workers with automation may arise.
In conclusion, ChatGPT and Bard are intriguing AI tools. However, you still need human talent and creativity (at least for now) to do top-notch keyword research and generate authoritative, expert content. Additionally, when search engines catch up with this new technology and Google algorithms continue to change, Only time will tell whether websites that use AI-generated content will suffer harsh penalties or lose rank on the SERPs.
How to Create Content Using ChatGPT and Google Bard
ChatGPT was trained on more than 500 billion pieces of information from websites, news stories, books, and other sorts of content, using 175 billion parameters or variables. With the help of this enormous repository of information, ChatGPT can react to requests for a wide range of things, including emails, poems, song lyrics, outlines, reviews, marketing copy, screenplays, and business plans, to mention a few.
Similarly, Bard, a vast language model built on LaMDA, was trained using the Infinite dataset, a collection of enormous volumes of internet data chosen expressly to improve Bard’s conversational skills.
What Can ChatGPT and Bard Do to Simplify the Work of a Copywriter?
In-depth text-based responses to your inquiries are produced by ChatGPT and Bard using machine learning techniques and natural language processing (NLP) tasks. There are several rules to follow when utilizing Bard or ChatGPT for copywriting.
Keep in mind that neither will produce violent or tawdry prose if you are creating fan fiction or movie reviews. Second, you may encounter issues if one or both are busy, especially ChatGPT. Although access has improved, it can still be difficult during business hours. Finally, you might want to deactivate your VPN if you use one. Some open-sourced AI platforms appear to be prevented by VPNs from working properly.
Try These Bard and ChatGPT Ideas
1. Start with the “bread and butter” of the digital writer. According to Bard and ChatGPT, blog posts, landing pages, eBooks, case studies, email marketing, and social media postings may all be made more effective by crafting outlines, factual “bones,” or whole texts. Putting your unique spin on the project will help it stand out from the competition. The optimal method for writing a blog using ChatGPT or Bard may require some trial and error. Find your subject using ChatGPT and Bard, then decide on a “hook” to keep it engaging.
2. Text written with complex ideas can be quickly clarified using ChatGPT and Bard. Keep your readability simple and easy to understand unless you are writing for a technical or expert readership. Both platforms are great at restating concepts in a more condensed form.
3. ChatGPT, in particular, is wonderful at creating potential questions, possible responses for follow-up inquiries, and interview scenarios if you interview subjects for your content.
4. In terms of using ChatGPT for business, GPT-3 can assist with budgeting, forecasting, and generating projections in addition to writing text. It can compile comprehensive company plans or provide financial data summaries. In addition to extracting data, it can even write code for your development projects if required.
5. If you create podcasts or films, Bard and ChatGPT content producers can write scripts appropriate for your specific themes. In truth, Whisper, a speech-to-text program from ChatGPT, is available that can quickly convert recorded audio to a transcript in textual form. Have a significant presentation coming up? Utilize your AI tool to retrieve the most recent statistics, or in GPT’s case, current stats, based on your requirements.
6. Let’s talk about a frequently asked query: “How do I access the ChatGPT image generator?” The answer is you don’t. ChatGPT is a linguistic model with an emphasis on language. Open AI, the company that developed ChatGPT, has nevertheless also produced the DALL.E 2 AI image generator to produce visuals from your personalized text prompt.
In summary
For content creators and SEO professionals, ChatGPT and Bard provide outstanding support. They can facilitate your work while equipping you with the means of producing exhaustive, comprehensive copy and streamlining your SEO procedures. Every day, many new uses are found, and these lists appear to be expanding exponentially.
Get in touch with Savit Interactive to find out more about our SEO services and digital marketing team. We are here to guide you through the latest technologies and improve the search engine optimization of your website.
