Website design trends always follow the advancements in technology and style. Design and configuration choices for websites are constantly impacted by news, fashion, product releases, cultural events, and user demand.
The tremendous push in recent years toward the use of mobile devices is still evident in the trends in website design that exist today. Since 2015, the preference of technology users over desktop computers has shifted to smartphones and tablets, with a notable increase in mobile users. Globally, there are currently an estimated 3.8 billion smartphone users. 72% of internet users will only use smartphones to access the internet by 2025.
In order to assist consumer demand for mobile capabilities, responsive design has continued to develop and become even more intuitive. However, it also has prompted some intriguing and surprising advancements in design.
Ten of the most popular designs for company websites are listed here.
1. Easy to understand and direct
Smaller screens and a reduced viewer attention span are hallmarks of the mobile era. This has ignited the movement towards minimalist content and elements. Although the website’s overall content is still strong, the designs have become more straightforward, sophisticated, and effective. Users benefit from a more seamless browsing experience as designers can communicate more with less.
2. Faster Loading, More Images:
Good website design trends for 2024 include elegance and simplicity, while visuals and image quality have advanced significantly. More colourful custom graphics are being produced to take advantage of these advancements since mobile device screens, notably retina displays in Apple products, are sharper and brighter than before.
Lazy load technology has been helping web pages load faster for a while now. It tells a system to load only the needed components.
This year has seen a rise in the use of parallax scrolling, which allows for richer, more modern effects on smaller sites by having the backdrop move to the foreground at a slower rate to give the impression of depth. Instead, it scrolls inwardly or outwards rather than vertically or horizontally. The result is an even smoother online user experience.
3. Moving towards Flat:
Over the last five years or so, GIF files and animations have become increasingly intricate and flashy. Less is more these days because mobile use is so widespread. Jazzy GIFS are being replaced with simpler flat designs to improve user experience. Internet giants like Google and Facebook use flat, simplistic graphics on their websites, and this is one of the most popular business website design trends across the rest of the internet. In 2024 and beyond, animation will undoubtedly still be used, but these works will also reflect the flat design trend.
4. Background Videos
An increasing number of websites use movies and animations as their background, which goes well with the flat web design trends. The overall effect of this tendency is to make online browsing feel more dynamic, immersive, and participatory. This is being made possible by the faster internet and faster loading rates, pushing the boundaries of what is possible in web design.
5. Typography Evolution:
Just as graphics and images have changed to fit the screens and technologies of mobile devices, typographic conventions are also evolving to take advantage of these new layouts. Keep an eye out for extra-crisp styles and more serif fonts to make the most of those Retina displays with their high resolution.
Additional trends in typography include type becoming edgy and more artistic, personalised text, and the growing popularity of combining different typefaces for greater impact. However, use dramatic and custom typefaces sparingly; it’s better to learn to follow typography conventions before defying them.
6. Personalised Google Maps
One of the best examples of current trends in company website designs is the integration of a Google Map into your website. The yellowish map with blue and grey lines and a red pin appears to be everywhere this year, giving the additions a uniform, generic vibe. As of 2024, a quick-witted web designer has recognised the benefits of personalising the outdated Google Map to incorporate it into each website design in a more eye-catching, smooth, and appealing way.
7. Using 3D Design
The 3D design also makes geometric shapes more dynamic. The earlier craze for “skeuomorphism,” or realistic page features like lined notepaper or lifelike, to-scale texturing, is being replaced by this one. Although this realism was cool, it felt like it could have been more innovative. Slick, flat geometric shapes are now subtly coloured in web design trends for 2024 to add depth, perspective, and, occasionally, motion and mood.
8. Creatively Edgy Website Designs
The tendency towards eye-catching and edgy is the antithesis of the plain and flat style. This trend requires a knack for the imaginative use of unexpected features. Still, when done right, these aspects may make websites incredibly fixative, captivating viewers who can’t get enough of them. Vibrant colour pops, textual splashes, and creative designs can elevate any website to new heights. Just make sure these design choices are made at the appropriate time and location.
9. Interactive cursors
Cursors on modern websites add a new dimension to the experience of browsing pages. In 2024, adding amusing cursors to your website can be as easy as altering its form or as tricky as writing animations that are triggered by the cursor. In either case, using distinctive cursors will be great fun for your visitors.
Users can easily spend several minutes navigating through the navigation menu due to the animation’s entertaining quality. Although your cursor doesn’t have to be highly intricate, giving it a distinctive aspect will definitely liven up your page.
10. Colour trends
Every year, a new colour becomes fashionable for the web, and current web designers experiment with colour palettes and trends in website design. It was blue in 2019, mint in 2020, light grey in 2021, and pastels like pale turquoise in 2022. According to Pantone, the year’s colour is Viva Magenta 18-1750.
Trend-predicting firms WGSN and Coloro named A.I. announced Aqua, a blue hue with a futuristic vibe, as the colour for the year 2025. It’s a belief that in 2025, colour palettes on the internet will become subdued. The gradient trend continues to be a popular choice for 2021 to 2025, and designers will probably keep pushing the boundaries of what they can achieve with gradient design. Moreover, gradients encompass diverse hues, making them ideal for reaching a large audience. The psychology of colour will also be significant in 2024- 2025 web design trends. Before creating a new colour scheme for your business, make sure to investigate the psychology of colour. It’s critical that the colours you use complement your brand. Certain minor colour trends in web design will likely persist from 2021 to 2025.
It seems like:
- Cool, gentle hues (greys, teals, and blues) = Background and Information
- Vibrant, warm hues (such as orange, green, and red) = CTAs (calls to action)
Conclusion:
Web designs are constantly evolving, much like any other digital invention. User wants and preferences, as well as aspects of the culture and technology, all have an impact on them.
Does the website for your business follow the latest web trends, or is it time to switch to a new content management system? When the time comes to remodel your company website, take into account these ten trends in website design, and always look for outstanding examples of websites that will serve as inspiration.
Get in touch with Savit Interactive, a web design company, to design the perfect website for your business that thrives on the web. Contact us right away to redesign your website as per the best practices guide.
