Google releases its October 2023 Spam Update.

Google october 2023 spam update

Google is enhancing its spam detection technologies, promising better language support and more simplified spam search results.  


  • Google’s methods for detecting spam have been improved.  
  • With the October 2023 Spam Update, more languages and different kinds of spam are better covered.  
  • If you notice transformation post-update, check Google’s spam policies to make sure compliance.  

A new search update from Google, the October 2023 spam update, was launched recently. The search engine company stated, “The spam update expands Google’s coverage in many languages and spam types”. According to Google, the October 2023 spam update aims to clear up multiple types of spam reported by community members in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.”  

Google has disclosed a new adjustment to its search algorithm in an attempt to reduce spam results for users worldwide. The October 2023 Spam Update targets spam that is cloaked, hacked, automatically manufactured, scraped and written in various languages, including Turkish, Vietnamese, Indonesian, Hindi, and Chinese. According to Google, the upgrade was made in response to complaints from community members who said they were getting more spam results in their own languages. Google plans to improve its spam detection skills to provide more valuable and relevant search results. To always rank first, keep up with the current trends and Google algorithms

Prior to this, the October 2022 spam update and the December 2022 link spam update were the most recent confirmed Google spam updates. The November 2021 spam upgrade came before that. Along with the July 2021 link spam upgrade, Google also published a two-part spam update on June 23 and June 28, 2021.  

Why does it matter

Although it may target English results, it may be related if you observe changes to your rankings over the next weeks and your site is not predominantly in English. This upgrade primarily tackles spam that is cloaked, hacked, generated automatically, and scraped.  

Pointers regarding the Google Spam Updates:  

To find and relegate pages and websites that break its regulations, Google uses a combination of automated spam-fighting tools and human assessment.  

A programme named SpamBrain makes use of AI and machine learning to become more proficient at identifying new spam techniques. In order to remain ahead of spam trends and maintain high-quality results, the company claims to provide updates like this periodically.  

It is advised for websites affected by the new spam filters to evaluate and adhere to Google’s policies.  

What Qualifies as Spam, according to Google?  

Google summarises what it prohibits in its spam policy documentation. Google penalises content that it perceives to be deceptive or spammy. Some key things that are considered in this list are:  

  • Hidden content or links are not visible to the users but can be seen by the search engines.  
  • Content that is automatically generated and offers users little to no added value.  
  • Without permission, large-scale article scraping  
  • Pages with a lot of annoying advertising make for a bad user experience.  
  • Affiliate pages with little content were primarily concerned with monetisation.  

If a website employs techniques like cloaking, cunning redirection, or building “doorway” pages, Google may flag it as spam. Any deliberate attempts to deceive search engines will result in problems.  

Google’s policies also caution against using aggressive sales strategies like misleading claims and misrepresenting goods and services.  

The primary objective of websites should be to provide users with an honest, open, and trustworthy experience. Those who follow these points should succeed and do well even after spam.  

Looking Forward  

The October 2023 Spam Update won’t start impacting Google’s search results for a few weeks. In the meantime, Google encourages people to continue leaving comments using its spam reporting service.   

As technology advances, Google’s fight against spam is constantly changing. The corporation attributes the validation and prioritisation of where it concentrates anti-spam efforts to searchers who report spam.