5 Significant Reasons For Having A Good Website For Your Business

5 Significant Reasons For Having A Good Website For Your Business

In this era, where everything is now available online, and people are becoming more and more Internet dependant, any company needs to have a well-built website. People tend to check any company online before getting any service from them. A well-built website will help to make you a good impression on your consumers, and they …

Latest Google BERT Update – How the Natural Language Algorithm Affects You

Latest Google BERT Update – How the Natural Language Algorithm Affects You

Google has recently rolled out its latest update – BERT. The update that has started rolling for the English language initially will be extended to other languages soon. BERT is an abbreviated form of Bidirectional Encoder Representations from Transformers, which is an update that will help Google understand languages better, especially during conversational searches. It …

7 Essential E-commerce Strategies to Help You Reach More Customers

7 Essential E-commerce Strategies to Help You Reach More Customers

Starting an e-commerce business is not an easy job, and maintaining it as a profitable business is all the more challenging. The main thing that you need to achieve as an online business is to extend your reach to the customers. Maintaining a customer base is crucial to any online business. SEO plays an important …

Google AdWords vs Facebook Ads – Which one works best for your business ?

Google AdWords vs Facebook Ads – Which one works best for your business ?

AdWords and Facebook Ads are two of the most popular online advertising platforms based on the pay-per-click model. In Google AdWords and Facebook Ads are two of the most popular online advertising plathe case of AdWords, you enter into a bidding war with other advertisers for specific keywords, and when someone searches for those keywords, …