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Karefoam

aashni

Organic Sessions

(36 → 448)

~12.44X Growth

Clicks

(11 → 319)

~29X Growth

Impression

(107 → 38k)

~362X Growth

Keyword Ranking

(3 → 24)

~8X Growth

About Project

KareFoam is a manufacturer specializing in technical polyurethane foam solutions, offering high-performance reticulated PU filter foams for industries like automotive, furniture, filtration, and construction. The company aimed to strengthen its organic presence, improve visibility on Google SERPs, and capture more organic leads through targeted SEO efforts.

Increased organic sessions by 12.44X and impressions by 362X in 9 months through technical and on-page SEO.

Increased clicks by 29X and keyword rankings by 8X, driving more qualified traffic and improving visibility on Google SERPs.

Objective

  • The goal was to strengthen KareFoam's organic presence and drive high-quality traffic by improving visibility on Google SERPs and capturing more organic leads.

Website History

  • KareFoam, founded in 2016, specializes in technical polyurethane foam solutions, particularly in reticulated PU filter foams. Offering customized foam products, the company serves industries such as automotive, furniture, filtration, and construction. With over 20 types of flexible foams, KareFoam delivers high-performance solutions for applications like filtration, paint rollers, and quick-dry use, all while focusing on quality and innovation.

Challenges and Issues Holding the Website Back

  • Low organic sessions and engagement on key product pages.
  • High competition in the foam manufacturing and filtration industry.
  • Structure & Navigation: The website had complex URLs and menus, making it difficult for both users and search engines to navigate.
  • Keyword Optimization: Targeting high-intent, industry-specific keywords was a challenge in a competitive sector.
  • Content Optimization: Existing pages lacked structured, user-focused content, affecting engagement and conversion.

Our Approach

  • Technical SEO: Simplified website URLs, optimized page speed, and improved internal linking to enhance crawlability and user experience.
  • Search Optimization: Focused on targeting high-intent, industry-specific keywords to improve search engine visibility and capture qualified leads.
  • Content Optimization: Developed structured, user-satisfied content across category pages, addressing customer pain points and providing actionable information.

Results

Achieved significant growth in organic sessions, clicks, impressions, and keyword rankings within 9 months, thanks to a combination of technical SEO and on-page optimization. These efforts greatly improved KareFoam's search visibility, capturing more qualified leads and increasing the brand's digital footprint.

  • Organic Sessions: Increased by ~12.44X (36 → 448)
  • Clicks: Increased by ~29X (11 → 319)
  • Impressions: Increased by ~362X (107 → 38k)
  • Keyword Rankings: Increased by ~8X (3 → 24)