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Wellwomenclinic

aashni

Organic Sessions

(1.9K → 3.5K)

~1.82X Growth

Impressions

(219K → 1.03M)

~4.7X Growth

Clicks

(803 → 1.94K)

~2.4X Growth

Organic Leads

(54 → 121)

~2.2X Growth

About Project

Well Women Clinic – A private women’s health clinic based in London, specializing in gynecology, fertility assessments, abortion, and menopause management. Led by consultant gynecologist Dr. Nilesh Agarwal, the clinic provides confidential, patient-centred care across multiple hospital locations in London, supporting women at every stage of life with a focus on holistic well-being and personalized treatment plans.

Despite being in a highly competitive YMYL space, we successfully drove 1.82X organic growth, increased impressions by 4.7X, clicks by 2.4X, and organic leads by 2.2X within an 8-month timeframe through targeted local SEO optimization, Google My Business enhancements, and hyperlocal content strategy.

Objective

  • The goal was to improve website visibility on Google SERPs, strengthen keyword rankings, and increase local patient leads by optimizing website performance and enhancing Google My Business (GMB) presence.

Website History

  • Well Women Clinic is a private women's health clinic specializing in gynecology, abortion, fertility assessments, and menopause management, led by consultant gynecologist Dr. Nilesh Agarwal. The clinic has years of experience providing confidential, patient-centered care across multiple hospital locations in London, supporting women at every stage of life.

Challenges

  • The website targeted all of London, but lacked focus on nearby local areas.
  • The GMB profile did not rank locally for relevant searches.
  • Lack of local SEO content on the website, affecting local search visibility.

Our Approach

  • Hyperlocal Pages & Internal Linking: Created dedicated landing pages for target local areas and strengthened internal linking between service, location, and blog pages, ensuring compliance with YMYL (Your Money, Your Life) and EEAT (Expertise, Authoritativeness, Trustworthiness) guidelines.
  • Meta & Schema Optimization: Added location-focused meta tags and implemented Local Business schema to enhance local search rankings.
  • GMB Optimization: Improved the business description, services, and posts with local keywords to boost the GMB profile and local visibility.

Results

Achieved significant growth in organic sessions, impressions, clicks, and organic leads over a year through a combination of technical SEO, local optimization, and content enhancement.

  • Organic Sessions: Increased by ~1.82X (1.9K → 3.5K)
  • Impressions: Increased by ~4.7X (219K → 1.03M)
  • Clicks: Increased by ~2.4X (803 → 1.94K)
  • Organic Leads: Increased by ~2.2X (54 → 121)