National Academy
Organic Traffic
(1.8K → 4K)~122% Growth
Impressions
(240K → 423K)~76.25% Growth
Clicks
(3.15K → 4.41K)~40.31% Growth
Top 10 Keywords
(50 → 74)~48X Growth
About Project
National Academy is a Mumbai-based teacher training institute with over 40 years of excellence. It offers industry-recognised courses in ECCEd, Special Education, Counselling, and Phonics, empowering thousands of educators across India.
Boosted organic sessions by 122% and impressions by 76% in 6 months by ranking for informative & long-tail keywords including placements in Google's AI Overviews and Top 10 - 2.2X organic sessions
Objective
- National Academy aimed to outrank competitors who were dominating informative keywords in the teacher training space. The goal was to establish a strong presence in Google's AI Overviews and Top 10 search results. Ultimately, the focus was to convert that organic traffic into quality course enquiries and leads.
Website History
- National Academy has established itself as a trusted educational institution focused on delivering quality academic programs and career-oriented learning. Over the years, it has built a strong reputation for student-centered education, combining academic excellence with holistic development.
Challenges
- Competitors were dominating all informative keywords
- No presence in Google's AI Overviews
- Organic traffic was not converting into leads
Our Approach
- Content Marketing: Built a detailed blog strategy to rank for informative & long-tail keywords
- AI Ranking: Optimised content to appear in Google's AI Overviews and Google Top 10
- Lead Generation: Aligned content strategy with CRO optimisation to generate course enquiries and convert visitors into leads
Results
- Achieved significant growth in organic traffic, impressions, clicks, and Top 10 keyword rankings within six months through a focused SEO strategy. By targeting informative and long-tail keywords, the website strengthened search visibility, improved user engagement, and secured placements in Google’s AI Overviews.