National Academy is a Mumbai-based teacher training institute with over 40 years of excellence. It offers industry-recognised courses in ECCEd, Special Education, Counselling, and Phonics, empowering thousands of educators across India.
Boosted organic sessions by 122% and impressions by 76% in 6 months by ranking for informative & long-tail keywords including placements in Google's AI Overviews and Top 10 - 2.2X organic sessions
Objective
National Academy aimed to outrank competitors who were dominating informative keywords in the teacher training space. The goal was to establish a strong presence in Google's AI Overviews and Top 10 search results. Ultimately, the focus was to convert that organic traffic into quality course enquiries and leads.
Website History
National Academy has established itself as a trusted educational institution focused on delivering quality academic programs and career-oriented learning. Over the years, it has built a strong reputation for student-centered education, combining academic excellence with holistic development.
Challenges
Competitors were dominating all informative keywords
No presence in Google's AI Overviews
Organic traffic was not converting into leads
Our Approach
Content Marketing: Built a detailed blog strategy to rank for informative & long-tail keywords
AI Ranking: Optimised content to appear in Google's AI Overviews and Google Top 10
Lead Generation: Aligned content strategy with CRO optimisation to generate course enquiries and convert visitors into leads
Results
Achieved significant growth in organic traffic, impressions, clicks, and Top 10 keyword rankings within six months through a focused SEO strategy. By targeting informative and long-tail keywords, the website strengthened search visibility, improved user engagement, and secured placements in Google’s AI Overviews.
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