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Prompt Personnel

aashni

Organic Sessions

(49K → 70K)

~1.44X Growth

Impressions

(7.3M → 24M)

~3.29X Growth

Clicks

(229K → 334K)

~1.45X Growth

Top 10 Keywords

(411 → 1.1K)

~2.63X Growth

About Project

Prompt Personnel is a leading HR solutions and staffing company in India with over 27 years of experience, specializing in temporary and permanent staffing, labour law advisory, compliance, PoSH training, and talent management services.

Project Performance: 1.44X Traffic Growth IN ONE YEAR

Objective

  • To increase organic visibility and generate qualified business leads for Prompt Personnel’s HR outsourcing, PoSH compliance, and leadership & corporate training services through strategic SEO and improved search performance.

Website History

  • Founded in 1997, Prompt Personnel has grown into one of India’s trusted HR solutions companies, offering end-to-end services across staffing, HR outsourcing, labour law compliance, PoSH solutions, and leadership development.
  • With over 27 years of industry experience, Prompt Personnel has built a strong reputation for delivering reliable, people-centric HR solutions across diverse sectors. Backed by experienced leadership and a PAN-India presence, the company serves 150+ clients with a focus on innovation, compliance, and long-term business partnerships.

Challenges

  • Low organic sessions & engagement
  • Weak CTR and minimal job applications from organic traffic
  • Heavy dependence on brand-led traffic

Our Approach

  • Technical SEO Fixes: Improved crawlability, indexing, load speed, internal linking
  • Non-Branded Keyword Expansion: Targeted labour law, compliance, HR outsourcing & consulting intent queries
  • Content & Page Optimization: Optimized service pages for search intent + CRO-focused CTAs

Results

  • Achieved strong growth in organic sessions, increasing from 49K to 70K (~1.44X), driving higher website traffic through organic search.
  • Significantly improved search visibility, with impressions rising from 7.3M to 24M (~3.29X), expanding online reach and brand presence.
  • Recorded steady growth in clicks, increasing from 229K to 334K (~1.45X), bringing more relevant users to the website.
  • Delivered substantial improvement in Top 10 keyword rankings, growing from 411 to 1.1K keywords (~2.63X), strengthening Google rankings across targeted searches.
  • The overall improvement in rankings, visibility, and traffic contributed to stronger lead generation and increased business inquiry opportunities.