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Kapil’s Salon

aashni

Organic Sessions

(51K → 93K)

~1.8X Growth

Impressions

(1.79M → 6.32M)

~3.53X Growth

Avg. Position

(16 → 4.4)

~3.6X Improvement

Organic Leads

(7K → 16K)

~2.35X Improvement

About Project

Kapil's Salon & Academy is a leading Indian beauty and wellness brand, founded in 2007 by Kapil Sharma in Goregaon, Mumbai . Over the years, it has expanded to over 20 branches across major cities, including Mumbai, Thane, Navi Mumbai, Delhi, Hyderabad, Bangalore, and Ahmedabad.

Drove exponential SEO growth through technical optimization and strategic keyword expansion, resulting in 3.5X+ impressions and significantly improved rankings and leads.

Objective

  • To increase organic visibility & drive high-quality, traffic through enhanced visibility on Google SERPs.

Website History

  • Kapils Salon & Academy was founded in 2007 by Mr. Kapil Sharma, launching its first salon in Goregaon, Mumbai, and has since grown into one of India’s fastest‑expanding hair, beauty, and wellness salon chains.
  • Over the years, the brand has expanded its presence pan‑India with multiple salon and academy locations across major cities such as Mumbai, Pune, Delhi, Hyderabad, Bangalore, and Ahmedabad, offering a wide range of beauty services and professional training programs.

Challenges and Issues Holding the Website Back

  • Technical & Structural Gaps: Improper redirects, broken internal links, lack of structured data, and unoptimized header tags
  • UX & Performance Issues: Outdated design, poor mobile responsiveness, and missing structured content led to higher bounce rates, slower load speeds.

Our Approach

  • Technical SEO Fixes: Resolved technical SEO issues by fixing redirects, broken internal links, implementing structured data, and optimizing header tag structure to improve crawlability and search visibility.
  • Non-Branded Keyword Expansion: Targeted high-intent queries related to beauty academy, hairdressing courses, nail art courses, and beautician courses by developing structured content clusters
  • Website Revamp: Revamped the website structure and key pages to improve user experience, crawlability, and overall SEO performance.

Results

  • Achieved substantial growth in organic sessions, significantly increasing the website’s organic reach and engagement over a defined period.
  • Saw a dramatic rise in impressions, which expanded the brand’s visibility and positioned it higher across relevant search queries.
  • Made a remarkable improvement in average search position, enhancing the website's discoverability and helping it rank higher on search engine results pages.
  • Experienced a notable increase in organic leads, contributing to a stronger pipeline of potential customers driven by enhanced organic search performance.