Google has rolled out Penguin 2.0 on 23rd May, 2013, a large update that promises to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
These Google updates are aimed at reducing the influx of Black Hat / Spam and backdoor SEO tactics that most companies are using to promote websites. While this causes a temporary boost to the client’s website, and encourages the client to give into extensive web marketing plans; Google has their own system of managing the crowding and clustering of search rankings.
Panda Updates concentrated on blunt keyword and content faults, banning websites with weak and irrelevant content clusters. This was also getting a bit difficult for Google to control, and there were too many false positives on report. The Penguin 2012 also caused some waves in its launch, attacking the deeper designing and programming language of the websites. This includes very complex understanding of the Penguin system, and deep technical knowledge of the field.
Penguin 2013 is even more complex than its predecessor, and many of the incompetent SEO agencies have heat on their tail as the Penguin brings on the fire! It intends to track, identify, and reject websites which have poorly unnecessary backlink patterns, irrelevant anchor text, and manipulative linking tactics that provide little value to the surfer. Google intends to straighten this out with a strict move they call the Penguin 2013 – so do ensure you have an SEO expert who really know their work.
Understanding the complexities of Google’s algorithm and Penguin 2013 updates is not within your field of understanding, and perhaps a bit too technical to lay it out in simple words. However, what you do need to know is what Google Penguin 2013 can mean towards your web marketing plans –‘Real’ Online Marketing – Online marketing has just got ‘Real’. Remember, that the whole idea is that the website becomes more interactive to the end user (surfer). Google’s updates ensure that the vast omniscience of the internet is only growing phenomenally by volume, not by value. This will mean SEO experts need to make their plans more interactive and media oriented if they do not wish a well made website a slow death. Make sure the Penguin 2013 algorithm finds you active enough!
Longer and Better Researched Keywords – Keywords will no more be single phrases or two words of geo-location. Those days are over, as it’s time to embrace long tail keywords that home in to more selective and efficaciously relevant search results. Overemphasizing on money oriented head keywords will now be an obsolete process. Google Panda 2011 did most of this work, but the Penguin 2013 update takes it at a whole new level! Now, it’s about deeper research and more targets specified keywords.
Let People Know – Content marketing techniques are also going to have to the backbone of your marketing plans online. SEO actions will need to concentrate on informative moves instead of selling and publicity – ‘newsjacking’, a new viral method of linking to the latest news treads online adapted by webmasters reflects just that. Inform and enhance the sphere of knowledge about your product. Google Penguin 2013 will responsibly lead your relevant consumers to you!
Branded Virtually? – Branding has become much more important than simply marketing and selling. Ensure that you have plenty of video content, press releases, articles, and blogs which are more interactive and efficient to the Google search system. If you announce your brand well enough, the Google Penguin 2013 updates will automatically relate it better to your website and relevant searches.
Limited Space, Co-operative Race – With over 500 million domains, things seem a bit too crowded in cyberspace. Stop adding to the overcrowding by increasing the volume of pages. The Google Penguin 2013 demands more intrinsic measures than simply increasing pages on your domain. Start syndicating with partner websites and tertiary associated products and services. Even if you don’t feel like sharing cyberspace, your domain may be too congested for the Penguin to feel comfortable!