Website and page Analysis
Usually designers tend to overlook a website's need to register on the search engine. Critical information from a search engine's point of view is either left out or improperly compiled on the pages. A complete analysis of your website is done from a search engine's point of view and suggestions are provided for optimizing the site. Different engines behave differently and knowing these techniques not only help you to position yourself better but also keeps you away from spamming a search engine or directory and getting permanently blocked. These changes form the basic stepping-stones to a successful positioned website.
Keyword and Key-Phrase Analysis
Using sophisticated analysis tools, we work with you to develop the ideal set of keywords and key-phrases to use for promoting your site. We examine the content of your site and cross-reference that against our database of the most popular search terms on each of the major search engines.
Directories, such as Open Directory and Looksmart, are different from search engines, because they are edited by humans and not spidered by computers. Therefore, page optimization strategies do not work with the directories. Instead, a different set of strategies needs to be followed to have your website achieve a better ranking in these directories.
Search Engine Submissions
Submitting your site to the search engines in strict accordance with the anti-spam guidelines established by each of the engines is very important. This is essential to keep you from getting permanently blocked from many of these engines. Many sites usually get blocked without even knowing that they have been blocked! Improper submissions can kill your website even before it started!
Eg: when we are watching a TV show and suddenly commercials starts coming we are aware that they are commercials, same way it should be clear to the person on the web that he / she is viewing a commercial, reviews, comments by third person or some thing else.
Link Popularity Analysis
Link popularity analysis is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility. Simply, link popularity refers to the total number of links or "votes" that a search engine has found for your website. Link popularity is essentially a technology that is being used ever increasingly by search engines to position your website.
Tracks your visitors and where they came from. Traffic Analysis answers questions like: "What keywords are people searching for to find my site?" or "Which search engines send me the most traffic?" and more! Information gathered by the analysis can later be used to create even more focused pages. This will help to ensure continued success while giving you measurable results for tracking the amount of traffic and advertisement generated for your website.
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