What is a Conversion Rate Calculator?

A Conversion Rate Calculator is a free online tool that helps marketers and business owners determine the percentage of website visitors who complete a desired action (conversion). The calculator computes your conversion rate by dividing the number of conversions by the number of visitors and multiplying by 100, giving you the formula: Conversion Rate = (Conversions ÷ Visitors) × 100.

How do I calculate Conversion Rate?

To calculate conversion rate using our calculator, simply enter the number of conversions and the total number of visitors, then the calculator will instantly show your conversion rate percentage. The conversion rate formula is: Conversion Rate = (Number of Conversions ÷ Number of Visitors) × 100. For example, if you had 50 conversions from 2,000 visitors, your conversion rate would be 2.5%.

What is a good conversion rate?

A good conversion rate varies significantly by industry and type of conversion. Generally, average conversion rates across industries range from 2-3%, with excellent rates being 5% or higher. E-commerce sites typically see conversion rates of 2-4%, while landing pages can achieve 5-15% or higher. B2B companies often see lower conversion rates (1-3%) due to longer sales cycles, while B2C businesses may see higher rates depending on the product and market.