Aashni blends timeless craftsmanship with contemporary style, offering couture pieces that redefine luxury. Known for curating India’s finest designer collections under one roof.
Organic Traffic
6 Month
48.06 %
Bounce Rate
6 Month
27.43
Clicks
6 Month
40.08 %
Impression
6 Month
107.13
About Project
Aashni blends timeless craftsmanship with contemporary style, offering couture pieces that redefine luxury. Known for curating India’s finest designer collections under one roof.
SEO Success Story: 2X Traffic Growth in 6 Months
Objective
The client’s main objective was to improve the visibility of the website on Serps (Keywords Ranking) and drive quality traffic to the website Globally.
Website History
The website offers a wide range of clothing and accessories from Indian designers operating in the fiercely competitive luxury fashion sector.
The website caters to celebrities, fashion influencers, and shopping enthusiasts searching for the latest and trendiest styles in both ethnic and modern clothing, with an emphasis on providing high-quality products from top Indian designers.
Challenges and Issues Holding the Website Back
Poor Website Structure and Design.
Unoptimized Category, Product, and Designer URL’s On-Page attributes
Unoptimized Images throughout Website
Faceted Navigation
Non-Seo friendly URL Structure
Lack of SEO Optimized Content
Inappropriate Website Header Structure
Indexing Issue due to incorrect sitemap file structure
Irrelevant Categorization
Results
Improvement in Traffic
Improvement in Sessions, Users, and new Users
Improvement in Discovery
Improvement in Impressions & Clicks
Improvement in Organic Keywords Ranking
Improvement in CTR
Improvement in Designer Pages Performance
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