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Aashni

Aashni blends timeless craftsmanship with contemporary style, offering couture pieces that redefine luxury. Known for curating India’s finest designer collections under one roof.

aashni

Organic Traffic

6 Month

48.06 %

Bounce Rate

6 Month

27.43

Clicks

6 Month

40.08 %

Impression

6 Month

107.13

About Project

Aashni blends timeless craftsmanship with contemporary style, offering couture pieces that redefine luxury. Known for curating India’s finest designer collections under one roof.

SEO Success Story: 2X Traffic Growth in 6 Months

Objective

  • The client’s main objective was to improve the visibility of the website on Serps (Keywords Ranking) and drive quality traffic to the website Globally.

Website History

  • The website offers a wide range of clothing and accessories from Indian designers operating in the fiercely competitive luxury fashion sector.
  • The website caters to celebrities, fashion influencers, and shopping enthusiasts searching for the latest and trendiest styles in both ethnic and modern clothing, with an emphasis on providing high-quality products from top Indian designers.

Challenges and Issues Holding the Website Back

  • Poor Website Structure and Design.
  • Unoptimized Category, Product, and Designer URL’s On-Page attributes
  • Unoptimized Images throughout Website
  • Faceted Navigation
  • Non-Seo friendly URL Structure
  • Lack of SEO Optimized Content
  • Inappropriate Website Header Structure
  • Indexing Issue due to incorrect sitemap file structure
  • Irrelevant Categorization

Results

  • Improvement in Traffic
  • Improvement in Sessions, Users, and new Users
  • Improvement in Discovery
  • Improvement in Impressions & Clicks
  • Improvement in Organic Keywords Ranking
  • Improvement in CTR
  • Improvement in Designer Pages Performance