The upcoming updates by Google combine all the previously announced factors, along with the latest UX signals updates to check the mobile-friendliness of the website HTTPS security and safe browsing practices. Moreover, they check for intrusive elements such as web elements or intermediate pages that appear on or before the loading of the mobile webpage, for example, popups and banners, etc.
Therefore, let us check out the factors, according to the best digital marketing company in Pune, that would help you reach among the top ranking websites on Google search in 2021.
- Core website vitals
The core website vitals are among the newest metrics for user experience which would very soon become significant factors for rankings on Google. These statistics help to measure the user’s first impression when they visit the website. Now, this first impression would be measured with the help of 3 metrics, but more measuring metrics as such would be added by Google soon. The 3 main metrics are loading time, stability and interactivity of the website.
- Mobile optimization
In-effective last September, Google has been using mobile-first indexing while crawling the websites. What this means is that the search engine is mainly using a particular website’s mobile version to evaluate its webpage.
So, even though the website’s desktop version is entirely optimized, the website rankings on Google search could have adverse effects if the website is not optimised as per the mobile version. Therefore, you need to preview the webpages on mobile devices to check if they could be accessed easily or not.
According to the best SEO services company, you could use the Google test to verify whether the website and the webpages are mobile-friendly or not. If the website meets the criteria, then it will get the green signal and if not, then you may get improvement suggestions. The best thing to do is optimize your particular website for various mobile versions.
- Internal links
In general, search algorithms crawl through multifaceted content and label them appropriately. Search algorithms utilize internal links to evaluate the information and intimate the web pages correctly. Internal Link usually refers to a hyperlink that connects to the internal pages on the website.
What this suggests is if the structure of your internal links is thoughtful and organized, it becomes easier for the search engines as well as the users to get what they were searching for. To implement this, while creating the pages, you should consider which of the pages are you wish to link. This will help you to optimise the selected pages that would help you create effective internal links for SEO in India. The best way to structure the internal links is to create the subject clusters.
According to an SEO services company, unlike internal links, the backlink is a hyperlink which links to the page outside the website. The PageRank algorithm by Google identifies the quality and the number of links on a particular website and this becomes the indicator of the rankings of websites or search engines.
Backlinks are the most crucial website ranking factor on Google search. Therefore, you need to make it point to attract multiple effective and actionable backlinks from different high authority websites.
You can use various backlink creation strategies in order to develop the backlink profile of your website. The 3 main strategies include writing top quality content which your peers could share and developing guest blogs.
Here are the top factors to consider if you want your website to rank among the top websites on Google search. If you want more information about SEO in India, you must visit Savit Today.