In a world where time is money, businesses turn to the internet to generate potential customers and grow the company revenue. Achieving success online is not as easy as it was before, and the competition is becoming fierce.
Here’s where the role of SEO comes into the picture. A lot has changed in the world of SEO, and however, fundamentals remain the same at Savit, one of the best seo companies in India.
With long-brewing trends in SEO, many businesses often forget about the basic strategies. In this blog, we will share the steps to create an SEO strategy that gives you better results than expected.
What is an SEO Strategy?
An SEO strategy is an ethical approach to planning and implementing strategies to increase and improve the organic search rankings.
Here are the steps to create an effective SEO strategy.
The first step of SEO strategy is to list keywords that your targeted customers search. How do you find it?
Entering any keyword in the google search will show you the list of suggestions. These keywords are generally what the audience is searching for.
There are multiple tools like Ubersuggest, Ahrefs or Semrush available to check search volume or competition levels.
Jot down the ten keywords, and you are set to move on step 2.
- Google’s First Page
The second step is to analyze Google’s first page and find who ranks for the keywords.
Enter any of the listed keywords in Google and notice the type of content published. You will notice a pattern in the posts. Depending upon the type of post, you can curate the content accordingly.
- Content Curation
Content curation is no cakewalk. You can either create totally different content, or you can create something better that resonates with your audience.
Many businesses are stuffing keywords and following the same mundane method for traffic. But, hello, it’s 2021. Gone are the old methods because Google is smarter than all of us.
It’s time to write content that’s actually helpful to someone. Forget about search engines, and write that will make sense to your audience.
Contrary to popular belief, many people think that linking to relevant content pages is not effective.
However, link building remains the fundamental technique of search engine optimization, and it helps readers navigate and for better understanding.
Here’s a link building guide that Backlinko published years back – Link Building – The Definitive Guide
- On-Page SEO
Google keeps on releasing several updates of its algorithms. Each update brings out a set of rules to structure the sites. There are many techniques one has to follow for on-page optimization.
Here are the two techniques to follow for best results.
Internal Linking – Make sure you perform the internal linking with the high authority pages to those that need more authority.
Short URLs – Having short URLS outweigh the long URLs. You can target your keyword or keyword plus word.
Apart from the two techniques, you can ensure the site speed, title tags, and meta descriptions are on point.
- Competitor Analysis
An old school strategy, but it works brilliantly. Find a site that is targeting your keywords and check out their backlinks.
Go through all the links one by one and see where you can add value. We suggest you hire a top SEO company in India that elaborate the competitor analysis for you.
- Content Design
You can write the best-written content, and yet if the design is not good enough, then it sucks. Designing is underrated in content marketing.
Pulling off visually pleasing graphics without breaking the bank is feasible. Here are three types of content that we would recommend you to try.
Graphs and Charts – it makes data understanding easy
Screenshots – makes it quick to understand technical or non-technical too
Banners – Banners don’t necessarily serve the purpose. However, it looks cool and leaves an impression.
- Web Analytics
It’s essential to keep track of what’s working and what isn’t. There are many tools available for web analytics. From Google Console, Google Analytics, Ahrefs to many more private solutions that move you in the right direction.
- Update Content
Updating the content from time to time and calling it new will not warrant benefits or organic reach.
Instead, you can remove the old banners and add more content strategies with the latest keyword targeting.
Remove the methods that don’t work anymore for search engine optimization.
Amidst the desire to bring results, many businesses take up the fast lane of unethical seo tactics.
It takes time and effort for results to show up. The above mentioned are the winning combination strategies that show results when implemented correctly.
We at Savit Interactive boast ourselves as a provider of the best seo services in mumbai who delivers results organically.
PS – If you are looking to shift the paradigm of your business, let’s have a chat, we would love to hear from you.