How to Optimize for Google’s Featured Snippets in 2021

If you haven’t noticed, Google is constantly changing and you need to keep up with all of their features all the time so you know exactly how they work and can rank for them. Google results are so much more than just plain links, and featured snippets are the first thing that most people see when they are looking for a phrase or a word. They are also becoming more and more popular each year, and it’s because they give answers to the questions people are looking for in a convenient, quick, and easy to read way. HubSpot has shown that content with featured snippers gets two times higher click-through rate as compared to other content.

So, what exactly is a Google featured snippet?

You have probably seen endless featured snippets from Google when looking for answers or searching for information or links online. As a digital marketing company in Mumbai, you know that the position that featured snippets give to the content is known as position zero. This is because featured snippets take up the most space on a search ranking site and are normally at the top of the page. Google will answer your questions with a snipper containing information about your question among all the other links on the page. When you work with a reputed SEO company in Mumbai, you can rest assured knowing that Google will pull your information or content from the ones that relate to it the most, and can also pull this from lower rankings. This makes finding answers easier as you don’t have to click anything to view that information. Here’s what a featured snippet looks like.

Rankings for a featured snippet is much more beneficial and effective for driving customers and users to your website than ranking number one. Digital marketing companies in Mumbai will tell you that snippets dominate the SERPs, give you tons of exposure, and keep your website far above the fold. They are quicker to boost your company’s credibility compared to any other method and you don’t need to pay any extra advertising fees to rank for them.

An SEO company in Mumbai will tell you that regardless of your position, size, or budget, you can earn a spot at position zero if you play your cards right. However, it may not last forever though, as Google may realize that another page is better suited to rank it.

The easiest way to earn a featured snippet spot is to produce quality content and format it in a way that Google will accept – in other words, make your content ‘snippable’ so that Google will recognize your link and if you get links with high rankings, then it will be much easier for you. Snippable links will get you a high-ranking spot, more engagement with customers, and increased sales.

Around 70% of snippers come from sites that aren’t highly ranked so don’t worry. Even if your site is on the first page, you can still use your snippets. If your brand focuses on health, DIY, finance then your chances of getting featured are higher than in other industries.

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