Search Engine Optimization is the process of optimising a website so it can rank higher on search results when a relevant keyword is searched. This improves the quality of traffic on a website with the intention of driving leads and conversions.

SEO is crucial for any business as it makes the website more visible to its audience. People who might be searching for relevant services or products will be greeted by the brand with an effective SEO strategy.

Good SEO is not just about optimizing the website for the search engine algorithms. It is about creating a pleasant experience for the users as well. The quality of content, user intent, quality of backlinks, Strategic SERP Snippets and site speed are some of the factors that must be taken on a priority basis.

SEO is a long-term and fruitful process that yields excellent results for brands. When the quality of traffic that your website observes is filtered and precise to your business you are more likely to get impressive conversions.

A Digital Marketing Agency with expertise in SEO will have a team of highly creative, innovative and out-of-the-box thinkers that you bring unmatched experience and knowledge to the table to help your business flourish.

Approximately 54% of the website traffic that companies record comes from organic SEO practices. SEO is still alive and flourishing as it was. SEO is just as relevant today as it was, if not, more than ever.