GIIS – Pune
Organic Sessions
(18K → 29K)~53% Growth
Impressions
(1.22M → 3.37M)~176% Growth
Clicks
6 Month~81.9% Growth
Avg. Position
(17.7 → 6.2)~Improved from
About Project
Global Indian International School (GIIS) – Pune is a well-established international K-12 school part of the Singapore-based Global Schools Group, offering holistic education with a strong emphasis on academic excellence, modern teaching methods and SMART campus facilities.
Boosted school-level page performance with targeted content and technical SEO, driving 176% growth in impressions and significant ranking improvements.
Objective
- To improve keyword ranking & drive high-quality, traffic through enhanced visibility on Google SERPs.
Website History
- Global Indian International School (GIIS) Pune is part of the Global Schools Group (GSG), a globally recognized education network established in 2002, with campuses across multiple countries offering world-class education and holistic learning programs.
- Global Indian International School (GIIS) Pune is part of the Global Schools Group (GSG), a globally recognized education network established in 2002, with campuses across multiple countries offering world-class education and holistic learning programs.
Challenges and Issues Holding the Website Back
- Low organic sessions and engagement on key school pages
- Improve keyword rankings for key school-level pages to increase search visibility and attract relevant traffic.
Our Approach
- Content & Meta Enhancement: Created detailed, keyword-optimized content for school level pages along with click worthy meta tags.
- Technical SEO: Implemented schemas to help search engines understand content.
- Content Marketing: Focused on building topical authority for key school level pages by incorporating - blogs, how tos, & glossary.
Results
- Achieved significant growth in organic sessions, resulting in increased website visibility and higher user engagement through organic search.
- Recorded a substantial rise in search impressions, improving overall brand reach and visibility across relevant search queries.
- Improved organic click performance, driving a higher number of users to the website through enhanced search presence and optimized content visibility.
- Strengthened overall keyword rankings with a noticeable improvement in average search position, helping the website gain better visibility on search engine results pages.