{"id":935,"date":"2020-08-17T11:17:42","date_gmt":"2020-08-17T05:47:42","guid":{"rendered":"https:\/\/www.savit.in\/blog\/?p=935"},"modified":"2025-04-24T07:36:47","modified_gmt":"2025-04-24T07:36:47","slug":"india-versus-bharat-forecasting-the-next-big-transformation-in-the-digital-marketing-world","status":"publish","type":"post","link":"https:\/\/www.savit.in\/blog\/india-versus-bharat-forecasting-the-next-big-transformation-in-the-digital-marketing-world\/","title":{"rendered":"India Versus Bharat – Forecasting The Next Big Transformation In The Digital Marketing World?"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

\"India<\/p>\n

You always hear about “India versus Pakistan” popularly in cricket matches but now it’s India versus its own synonym Bharat. This topic came into light during early 2020, when a plea for renaming India as Bharat was raised. However, according to a Chief Justice of India, Bharat and India are both names given in the Constitution. India is already called \u2018Bharat\u2019 in the Constitution\u201d, while the petitioner said that India originates from a Greek word ‘Indica’, which does not closely relate to our country, while Bharat has been registered in the minds of people since ages. The appropriate decision still lies in the hands of the Supreme Court.\u00a0<\/span><\/p>\n

Since the digital world rotates around the usage of country terms whether in the form of Domains, Keywords, Content, Promotions, and much more. The question here is “Which Term will help you in your Digital Marketing usage – India or Bharat?”<\/span><\/p>\n

How will the overall approach of digital marketing and branding shift if Bharat becomes a more prominently used term in our daily lives?\u00a0<\/span><\/p>\n

Let’s understand the impact of Bharat on all the key digital marketing elements:\u00a0<\/span><\/p>\n

Search Engine Optimization:\u00a0<\/b><\/p>\n

SEO is the heart of digital marketing and search terms play a vital role in connecting your audience with your website. The search term ‘Bharat’ will hugely impact the keyword research and selection process of SEO.\u00a0<\/span><\/p>\n

For instance, for a Digital Marketing agency, ‘SEO Company India’, ‘Digital Marketing India”, ‘Marketing Services in India’, these keywords have a massive search volume and are highly competitive, so ranking for these terms becomes difficult.<\/span><\/p>\n

Instead, companies can start integrating terms replacing India with Bharat – ‘SEO Company Bharat<\/a>‘, ‘Digital Marketing Bharat’ and ‘Marketing Services in Bharat’ into their content, which might not be as competitive at the moment and are easier to rank. <\/span><\/p>\n

Social Media Management\/Optimization:<\/b><\/p>\n

Social media is all about the creation of eye-catching creatives, concepts and campaigns that directly relate to audiences. Below are a few social media elements that will definitely change:<\/span><\/p>\n

Hashtags – The most popular hashtags #IncredibleIndia #Indiatourism #Indianarmy #Indiaphotography will have their variations like #Incrediblebharat #Bharattourism #Bharatarmy #bharatphotography.\u00a0<\/span><\/p>\n

Creative Campaigns – Social media content creation and images will be more inclined towards presenting traditional elements and might also include taglines and slogans in ‘Hindi’. <\/span><\/p>\n

Paid Advertising:<\/b><\/p>\n

Paid Campaigns are focused on a very specific targeting and key terms and factors such as Ad copies, location targeting, keyword bids (CPC), play a very important role in the success of any campaign. The search queries will change to “keyword + Bharat”, the Ad Copy and landing pages will also include Bharat specific keywords. However, there won’t be a high search volume for Bharat related terms initially, but paid marketers can still take advantage of the low bids and CPC.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Let’s take a look at the bigger picture –<\/span><\/p>\n

How will Bharat impact the Advertisers and Brands.<\/span><\/p>\n