Every business — small or big — should consider an effective video marketing strategy. Video marketing is not just an effective marketing medium, but it also increases sales and improves brand recognition. Moreover, this form of marketing is preferred by many customers. That’s why it is quite profitable to create video marketing ads with the …

Many businesses believe that marketing spends would plummet given the global crisis and that companies would focus more on cutting down their costs to survive the crisis. This thinking holds true to some extent, as businesses are cutting down on their offline marketing and promotions. However, an altogether new field of marketing, called digital or …