How Powerful Is Digital Marketing For An Online Business?

How Powerful Is Digital Marketing For An Online Business?

It can be said without any doubt that over the last few years, there have been some significant changes in the marketing field. Business people are no longer relying only on traditional ways of marketing to promote their products and services. The world is slowly getting digitized, and it is no wonder that the marketing …

Latest Google BERT Update – How the Natural Language Algorithm Affects You

Latest Google BERT Update – How the Natural Language Algorithm Affects You

Google has recently rolled out its latest update – BERT. The update that has started rolling for the English language initially will be extended to other languages soon. BERT is an abbreviated form of Bidirectional Encoder Representations from Transformers, which is an update that will help Google understand languages better, especially during conversational searches. It …

How to Use Google Search Console to Boost Your SEO

How to Use Google Search Console to Boost Your SEO

Recently, the updated search console of Google. The new feature has started to gain more and more attention for several reasons. As Google Search Console now, this tool was known by several other names previously. This tool is important for SEO professionals as it provides them useful information. A new search console is a crucial …

7 Essential E-commerce Strategies to Help You Reach More Customers

7 Essential E-commerce Strategies to Help You Reach More Customers

Starting an e-commerce business is not an easy job, and maintaining it as a profitable business is all the more challenging. The main thing that you need to achieve as an online business is to extend your reach to the customers. Maintaining a customer base is crucial to any online business. SEO plays an important …

Top SEO Trends to look for in 2020

Top SEO Trends to look for in 2020

Technology changes on the internet take place rapidly. With Google and other search engines altering their search algorithms regularly, you cannot make the mistake of sticking with the same SEO strategy for long. You need to periodically monitor your SEO strategy to make sure that your website can take full advantage of the ever-evolving changes. …