Access Service Provider (ASP) : An
ISP that provides any kind of access to the Internet such as Cable
modem, DSL, ISDN or dial up.
ASCII : American Standard Code
for Information Interchange, it's
basically "plain text."
CGI (Common Gateway Interface) :
A protocol for gathering data from a Form and sending it to a
program or Script such as Perl. Often used to indicate the entire
method for processing a Form but in fact it is only a transfer
interface.
Cookie : A note that a server
leaves on your web browser so that it can remember what you looked
at the last time you visited and customize your screen when you
visit next. Cookies normally don't pose a security risk and are
a must for some online browsing but could be used by the unscrupulous
to glean information such as your websurfing habits. They are
stored in a special folder on your hard drive aptly named cookies.
CSS (Cascading Style Sheets) :
The expanded term is probably worse than the abbreviation. It
refers to the ability to assign styles to elements on a web page
(HTML document). Examples include position, size, color etc.
CTR Click-Through Rate (for Banner
Ads) : The number of people that click a link compared
to how many times the link is displayed.
Dialup Service Provider : An
ISP that provides telephone connection services so that you can
connect to the Internet with your modem. Can you say AOL?
Domain : An Internet Web Site
identified with an IP address.
Domain Name : The name of a Web
Site that is mapped to an IP address using a URL.
Drag-and-Drop : A GUI that allows
you to use your mouse to drag elements from one location to another.
Form : HTML code to collect information
from a visitor.
FTP (File Transfer Protocol) :
The protocol used to transfer files from one computer to another
over the Internet. It is what you can use to copy your web pages
to your host.
Host : A computer that stores
web accounts. You will often get a contract with an ISP to host
your web site.
HTML (HyperText Markup Language) :
The code that is used to define a web page.
IMS (Interactive Multimedia
System)
Internet : Is the physical world
wide interconnection between computers and their resources using
TCP/IP.
IP (Internet Protocol) : The
protocol that sends packets of data over the Internet.
IP Address (Internet Protocol Address) :
Defines where an IP packet is going. Often to somebody's computer
over the Internet but also to computers on the same network. It
is composed of four numbers, between zero and 255, separated by
periods. This number tells a network of computers and servers
just where to find your computer.
ISP (Internet Service Provider) :
A company that provides internet services such as web page hosting.
LAN (Local Area Network) : A
kind of mini network between locally connected computers, often
in a business. Gets into intranets, firewalls, etc., which are
topics for another day.
Modem (MOdulator - DEModulator) :
A device connected to your computer that sounds like a looney
tunes cartoon whenever you try to use it. If you have not figured
out the purpose of this one yet you are probably not reading this.
Perl (Practical Extraction and Report
Language) : The most common scripting language for processing
Form data.
PPC : Pay Per Click. Money paid
for each click-through for an affiliate or advertiser link, or
your cost to purchase traffic this way.
SEO : Search Engine Optimization.
Spam : NOT the luncheon meat
made famous by Monty Python but instead it's junk mail distributed
over the Internet using TCP/IP on the WWW to your email box as
soon as the distributor finds your Domain IP mail box host address.
TCP/IP (Transmission Control Protocol/Internet
Protocol) : Is a communication protocol between computers
that wish to "talk" over a physical connection. It defines
the rules on how they communicate. TCP/IP is the method by which
all computers talk over the Internet but it works equally as well
on a LAN.
URL (Universal Resource Locator) :
Is the address of any resource on the World Wide Web. It often
refers to a Web Page but it can include almost any file that can
be found on a server connected to the WWW (see above).
WWW (World Wide Web) (as if you did not
know) : Is a method for connecting many of the resources
available over the Internet using HTML. Often incorrectly used
as a synonym for the Internet.
WYSIWYG (What You See Is What You Get) :
A computer program that displays a reasonably good example of
the finished result as it is being constructed.
GUI (Graphical User Interface) :
A program that uses a visual interface instead of a command line
interface. DOS uses commands, Windows uses a GUI.
|