Online web marketing is a common practice of almost every business house to reach out to their customers at ease and within the least of time. It has a broad scope when compared to other types of marketing, and this new industry has grown fast and steady with a huge bulk of the work happening from Mumbai, India. With comfortable forex exchanges, the world is rushing to India with their work.

There are mainly three types of internet marketing:

• PPC/I (Pay per click / impression): Advertisements for various product lines and brand names are done through dedicated websites that helps to generate leads for companies. The advertising website has to pay the host site for every visitor they get from these posted ads.
  
  
• SEO (Search Engine Optimization): This is the process to increase the visibility of a company’s website/webpage in search engines like Google, Yahoo and Bing through natural, organic, or un-sponsored methods. Of course, you have to pay the SEO firm for the online web marketing processes they are managing for you like any other service!
  
  
• SMM (Social Media Marketing): This type of marketing is promoted through various social networking sites like Facebook, Orkut, and Twitter. It is the newest stream of online marketing, and is yet the most successful web phenomenon with its vast reach and resources.

Online marketing is also associated with various business models like e-commerce, lead based websites, affiliate marketing and local internet marketing. The major principles of online marketing are Authority, Liking, Reciprocity, Scarcity, Social proof, Commitment and Consistency.

The advantage of online web marketing is that it is an inexpensive way of reaching the target audience. Consumers get a chance to view the entire scope of business directly from the companies, which is not possible at the local stores or outlets dues to multiple factors. With Mumbai leading the industry, and India as the new Mecca for SEO and web marketing, global names are making their base stronger here.



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